why clinique

  • 1990: Smashbox Studios is founded by Dean and Davis Factor, great grandsons of Hollywood makeup legend Max Factor. Best-in-class photographers start shooting iconic pictures for major magazines from day one.
  • 1995: Davis, a renowned fashion/celebrity photographer, hosts first-ever Photo Assistants Show to spotlight new talent, turning Smashbox into a cultural epicenter—a modern-day image factory.
  • 1996: Smashbox Cosmetics is founded. “We wanted to create makeup for everyone that’s beautiful to wear, feels great and solves the same problems at home that we solve here in the studios,” Davis says. “Everything carries out of the photo studio and into reality.”
  • 2000: Our signature must-have, Photo Finish Foundation Primer, launches. The now-legendary formula was first created to minimize touch-ups during a shoot so a photographer’s flow wouldn’t be disrupted. “Everybody would go ‘wow!’ when they put it on their face, and when I would put makeup on top of it, I felt like the makeup started to look fresher,” Davis says. “It was the first breakthrough product for us.”
  • 2003: L.A. Fashion Week launches at Smashbox Studios. “Our offices are actually at the studios, and these amazing fashion events and photo shoots go on all around us,” Davis says.” There’s a creative energy here that’s unlike any place I’ve ever been.”
  • 2007: As high-def cameras become universal, photographers searched for foundations that could stand up to the intense scrutiny, so we developed High Definition Healthy FX Foundation SPF 15. Similar story with our revolutionary Halo Hydrating Perfecting Powder—photogs started asking for a powder that wouldn’t look dry or cakey in pics, so we created Halo.
  • 2011: Smashbox Studios hosts Hollywood Style Awards. “This is a real place. We have makeup that we’re using on trendsetters every single day, and everyone gets a piece of that,” Davis says. “No other cosmetics brand can make that claim: created, tested and photographed at a real studio.”