1. Makeup authority – M·A·C artist's make-up artistry, trend, product knowledge and their ability to share these expertise with our customers is what makes M·A·C the World’s leading professional make-up authority

  2. Individuality – (all ages, all races , all sexes ) M·A·C celebrates diversity with our artists and consumers, shown through our ability to meet the needs of each and every individual customer through our extensive product and shade range and personalised service approach

  3. Community – M·A·C is a community of artists all working together to bring the M·A·C vision to life through the outreach we do via word of mouth and social media such as Facebook, Twitter and YouTube

  4. Trend setting – M·A·C is at the forefront of fashion trends and leaders in collaboration (pop culture, icons, subculture, backstage presence supporting fashion shows worldwide). Our colour collections, visuals and our artists all reflect the latest in trend. Our artists bring backstage trend knowledge to their customers every day. M·A·C influences and helps to set trends through our participation in fashion weeks around the world

  5. Social responsibility – A brand that believes in “giving back” through the company’s socially conscious initiatives – the M·A·C Aids Fund, Viva Glam, Employee volunteer programs and Back to M·A·C are the core of M·A·C’s distinctive culture